Netflix is surely not a new name for lovers of digital media. Movies, web series, and documentaries, the Netflix app is a hub for them that has everything for anyone. With such diverse content availability, there are bound to be some struggles in accessing this content.
These struggles come in the form of the ever-changing strategies and policies of Netflix. According to the latest policy of the Netflix app, password sharing is not allowed anymore. The crackdown on password sharing of the Netflix app has the users in an extremely frustrated state. It is a popular and widely used app that has two of the biggest continents; the United States and Europe as its consumers.
We are breaking down the aftermath of Netflix's crackdown on password sharing here.
The Aftermath of Netflix's Crackdown on Password Sharing
The effect of Netflix’s crackdown on password sharing is global and mixed. The regional Netflix user base are sharing different views on the latest policy. If we are talking globally, there is approximately a rise of 1% in weekly users for 5 weeks consecutively after the issuance of the crackdown policy.
Coming to the United States, the change is quite considerable. The weekly active users increased by 2.3%. On the other hand, Europe experienced mixed results. The weekly active users of France decreased to 3% and Germany and the UK did not experience any impact whatsoever.
Consumer Loyalty Proven: Netflix’s Strong User Retention
While the results were quite distinct from every regional user base, Netflix still managed to retain its users tremendously well. As of the 2nd quarter of 2023, the Netflix app has enjoyed 79% of its users constantly using the app every month.
On the other hand, the number of users who have chosen to let go of the Netflix app was comparatively low. The big competitors of Netflix; Hulu, and Disney were behind with a retention rate of 70% and they collectively failed to attract users during the same time.
The new policy of Netflix’s crackdown on password sharing highly calls attention to the importance of strategic decision-making. Just a simple policy by Netflix made such an uproar in the world and made significant changes. It has an impact on user engagement, loyalty, profit streams, etc. With this policy change, many streaming platforms can learn the impact of clever and strategic policies from Netflix.
The Rise of Free Streaming Apps
We are seeing a significant rise in free streaming apps that operate on ad-supported models now. Many apps such as Tubi, Freevee, Pluto TV, etc. are working to make their place in the market. But users of Netflix, Amazon Prime, and Disney+ are reluctant to let go of these platforms, and that greatly showcases their loyalty.
Other popular apps like Spotify, Pinterest, and Amazon are users of Netflix, Disney+, etc. When so many users love big apps like Netflix, new free streaming services need to snatch their market share from them instead of fighting with the other free streaming platforms.
According to data, free streaming apps should try to acquire their place by adding strategic advertisements on the big paid platforms. This will surely encourage some of the users to acknowledge these free platforms. By making authentic and engaging content, the free streaming apps have great potential to make their name in the market.
Recently, the strategies acquired by Netflix and other giant platforms came to light. Although Netflix’s crackdown on password sharing was a big blow to its consumers and received mixed reviews, it managed to solidify the dominance of Netflix. Its position is firm in the market, that is for sure. However, the rise of free streaming apps is facing opportunities and challenges at the same time.
The Final Word
Netflix’s crackdown on password sharing made the loyalty of its users completely clear. There are many new platforms emerging today that have the potential to replace Netflix but they have a long way to go.
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What is the Netflix password-sharing crackdown?
The Netflix password-sharing crackdown means an individual is prohibited from sharing their account login information with anyone outside of their household.
Why has Netflix decided to crack down on password sharing now?
The popular platform, Netflix is looking to protect its profit while warranting fairness among subscribers. If passwords are being shared, they can lead to losses in subscriptions.
How does Netflix plan to enforce the crackdown on password sharing?
Netflix has planned to use artificial intelligence and machine learning algorithms to detect any unusual login patterns and urges users to identify themselves through phone or email verification.
What are the consequences for users caught sharing Netflix passwords?
Netflix users who are caught sharing their Netflix password receive a warning, initially. Later they can be suspended or terminated from their accounts.
Are other streaming platforms following suit with password-sharing crackdowns?
After Netflix, other platforms such as HBO Max, and Disney are also following suit with concerns regarding password sharing. However, their policies and approaches quite differ from Netflix's.