Did you know that people spent $315 bn on ads in 2023? Putting ads on mobile apps is a smart investment because people use apps more than websites. This simply means you can monetize them for better ROI and that too easily with the help of mobile advertising networks. It’s because apps quickly grab your attention with fun stuff like games and videos. Advertisers use this to make their content more interesting for users, and that’s how they help you make money.
But picking the right mobile ad network ain't a piece of cake. That's why we've got your back with a shortlist and a guide to help you figure things out. Check out our list of the top 15 mobile app ad platforms:
- Audience Network
- Amazon Publisher Services
- Adstera Network
- Unity Ads
- Apple Search Ads
- Perform (CB)
Before Going Further, Understand Mediation
If you're creating apps and want to earn money from ads, using mediation can make things simpler. It connects different ad networks to improve efficiency. Starting with a platform offering mediation makes ad management a breeze. Ads can bring in income through various methods like views, clicks, installs, actions, or video views, each with its own benefits. Choosing the right ad network involves considering fair pricing, targeting options, graphics quality, and high earnings (eCPMs).
15 Mobile Advertising Networks
Now let’s talk about the top 15 mobile application networks.
Publift teams up with big mobile ad networks like Smaato, InMobi, and AdMob, giving websites different ad choices. They focus more on making sure ads are good rather than just having a lot of them. They use a clever testing system to figure out the best spots for ads on apps and websites. If you own an app, you can see how much money you might make using Publift's Ad Revenue Calculator. This shows that Publift is serious about making sure their partners get the most money possible.
AdMob teams up with a bunch of advertisers from all over the world to make sure there are plenty of ads to show. Developers can make money not only from ads but also from in-app purchases. AdMob offers different kinds of ads, like rewarded, native, banner, and interstitial. The cool thing about AdMob is that it helps creators make the most money by linking them up with a global demand for ads.
Read: AdMob by Google Review
RevX uses fancy tech stuff like data science and AI, and they've got a smart team that knows their stuff. They use their own data and data from other places to make ads that hit the right people. Their smart computer programs figure out where to spend money and who to show the ads to. They're also really creative and come up with cool ideas to make the ads personal and interesting for people. You also get RevX’s easy-to-understand charts to see how well your ads are doing. They work with a lot of different companies to make sure your ads get to the right people and have a big impact.
The Meta Audience Network, connected to Facebook, is kind of like how Google does mobile ads, and it works all around the world. With this, you can make ads and decide how much money to spend. You can aim these ads at specific groups based on where they live, how old they are, if they're single, their education, job, and what they like. All you gotta do is figure out what you want your ad to do, pick the right people to see it, choose the type of ad and where it goes, set how much money you want to spend, decide when it shows up, and then make the ad. Easy peasy!
Smaato has a huge network with more than 10,000 folks who make ads and 90,000 companies who want to show them off. It's a lively spot to sell or buy ad space. If you use their Smaato Publisher Platform (SPX) with real-time bidding (RTB), you can join super auctions to find advertisers who want to pay the most for your mobile apps. In these auctions, you get to see what advertisers really like, helping you make the most money for each ad space. Smaato supports different types of ads like videos, banners, interactive ones, and even ads that give you rewards.
Amazon Publisher Services makes it simple for people to connect with Amazon customers and other buyers, making your ads more competitive and increasing your potential to make money. If you're an app developer, APS is your ticket to earning more cash. They've been supporting app developers with in-app "header" bidding since 2015. It's easy to add more demand partners, especially with Transparent Ad Marketplace working on your app without you having to fiddle with it. They already have nine active demand partners, and they're always searching for more to help developers like you maximize their earnings.
Adsterra is a big deal, showing ads a whopping 35 billion times around the world every month. They team up with more than 35,000 direct publishers and over 15,000 brands, affiliates, media agencies, and ad networks. Adsterra covers a wide range of topics, from popular stuff to not-so-mainstream things. They offer different types of ads for you to use, like Popunder, Social Bar (which works better than Web Push), In-Page Push, Display Banner, Native Ad, Interstitial, and Direct Link. Plus, they've got a Smart Direct Link that's just perfect for apps and social media traffic.
Unity Ads is the go-to tool for game developers using Unity, standing out as the first service to focus on getting the most value over time. You can use it to display different ad types, like AR, banners, playable ads, and videos. You get real-time updates on how your ads are doing through a website or their special computer language (API). It's a vital part of the Unity Engine, using trading methods like cost per install (CPI) and cost per thousand impressions (CPM). It even gets in on the quick bidding action with Ad Servers and Mobile Ad Networks.
Read: Unity Ads Review
AppLovin links up with more than 1.5 billion devices around the world every month. It gives you instant info about your apps and helps with different types of ads like banners, videos you can skip or not, ads you can play with, and videos that give rewards. Important things it does are helping your app grow in many places, making sure your ad campaigns bring in more money than they cost, handling everything from start to finish, and giving you trustworthy reports on the AppLovin website. You can also use APIs to change your campaigns and look at your data.
Read: AppLovin Review
InMobi helps advertisers get more users and increase app downloads. The platform offers different ways for mobile advertisers to reach people, like Lookalike targeting, Appographic targeting, and more. These options let advertisers reach the right audience in different ways. InMobi also helps with remarketing, so advertisers can connect with their mobile users at different times, taking into account things like who the users are, the situation, and what products they like. This helps make more in-app purchases, get more people to sign up, and bring back users who haven't used the app for a while.
AdMaven focuses on different types of online ads, such as push, pop, and in-page push. You can pay for each view, click, or action. They have different ad styles and solutions for both people who show ads and those who make ads. AdMaven helps you connect with good-quality visitors from everywhere. They use effective ad formats like push notifications and web push. You can aim your ads at specific places, devices, and operating systems.
MobFox is like a big hub that talks to over 175 DSPs and is used by more than 40,000 iOS and Android apps. It helps with all sorts of ads like banners, pop-ups, videos, and native ones. MobFox has cool features like Smart Mediation, Exchange options, Audience Analytics, easy integration with SDK, Private Marketplace, special technology, anti-fraud measures, full support, retargeting choices, and the ability to buy ads on social media. It's like an all-in-one helper for ads!
Apple Search Ads uses the 500 million searches in the App Store every week to connect ads with people looking for cool apps, and about half of them end up getting the app. It's really good at reaching people when they're searching for apps, a super important part of their app journey. The ads can go in different places to make sure the app gets noticed, and by using the right words and good spots, advertisers can make more people get the app and have really good installs.
People often talk about Media.net as a great alternative to AdSense. Media.net is all about different kinds of ads - like those that match what you're reading, show up on the page, or look like they belong there. They even came up with a cool ad style called display-to-search. AKA D2S, it makes money from ads by figuring out what people are searching for and showing ads related to that. It's a good deal for advertisers because it gets them more clicks and helps them avoid paying for ads that people might not even look at.
Perform[cb] gives you special dashboards and real-time reports so you can keep track of everything easily. With the PerformLEAP Partners app, publishers can control their traffic, manage budgets, launch new offers, and do much more, no matter where they are in the world. They use different pricing models, like Cost-Per-Install (CPI) and Cost-Per-Engagement (CPE), to make sure you get the most bang for your buck in the mobile world.
Choosing the right mobile ad network boosts your app's earnings. Publift, with its smart placement, AdMob's global reach, and RevX's tech creativity are some of the best options out there. If you're looking to monetize your app with these mobile advertising networks, reach out to Maven Digital today.